We're Open!

Open!

Closed

STC Mall

  • Heart 0 Favourites

    • With StyList search & shop STC Mall. Anytime. Anyplace.

    OR

    NOTE: Passwords must have at least eight (8) characters, and use upper and lower case letters, numbers and symbols like ( ! " ? $ % ^ & ) .

    Interests

    Privacy

    By continuing, you agree to the Terms of Use.

    Home Black-Owned Brands Making Waves

    Homepage Slider

    • Tracee Ellis Ross Tracee Ellis Ross

      Black-Owned Brands Making Waves in 2025

      Where creativity, culture and innovation unite.

    This Black History Month, we celebrate the incredible creativity, talent, and resilience of Black-owned brands across beauty and beyond. From skincare and makeup to fragrance lines that prioritize inclusivity, these businesses are shaping industries and empowering communities.

    Discover the Black-owned brands at STC that are making an impact in their respective fields, listed below.

    Briogeo

    Briogeo, the Black-owned hair-care brand that made its debut on Sephora shelves in 2014, quickly became a standout in the beauty industry with its clean, effective products like the Don’t Despair, Repair! Conditioner and Deep Conditioning Mask, earning Allure Best of Beauty and Readers’ Choice Awards. Its rapid growth caught the attention of Wella Company, leading to a strategic partnership in 2022. Although acquired, Briogeo founder Nancy Twine remains as CEO while also joining Wella’s executive leadership team, helping drive future growth and innovation. The partnership promises to elevate Briogeo’s global expansion and success, aligning with both companies’ shared values and vision.

    Briogeo
    Briogeo
    Briogeo
    Briogeo
    Briogeo Founder

    Nancy Twine, Briogeo Founder

    Fenty Beauty

    Fenty Beauty, the game-changing cosmetics brand founded by Rihanna in 2017, set a new standard in the beauty industry with its groundbreaking 40-shade foundation launch. Built on the principle of inclusivity, Fenty Beauty revolutionized makeup by prioritizing diverse skin tones and high-performance formulas, earning widespread acclaim and reshaping industry norms. Its success paved the way for Fenty Skin, an extension of Rihanna’s commitment to effortless, effective skincare. As a Sephora exclusive, Fenty Beauty continues to innovate with trend-setting products that celebrate individuality and self-expression.

    Gloss Bomb Universal Lip Luminizer
    Soft’Lit Naturally Luminous Hydrating Longwear Foundation
    Cheeks Out Freestyle Cream Bronzer
    Trace'd Out Longwear Waterproof Pencil Lip Liner
    Rihanna

    Rihanna, Fenty Beauty Founder

    FORVR MOOD

    FORVR Mood, the luxury lifestyle brand founded by beauty influencer and entrepreneur Jackie Aina, has redefined self-care with its indulgent, mood-setting fragrances. Since its launch in 2020, the Black-owned brand has gained a devoted following for its high-quality self-care essentials, designed to celebrate everyday luxury. With a focus on inclusivity and intentional living, FORVR Mood continues to expand its presence, bringing its signature scents and aesthetic to new audiences while staying true to its mission of making self-care a daily ritual.

     

    forvr mood you reminde me eau de parfum
    FORVR Mood NDA Eau de Parfum
    FORVR Mood Hard to Get Eau de Parfum
    FORVR Mood I Am Her Eau de Parfum
    jackie aina

    Jackie Aina, FORVR MOOD Founder

    From game-changing beauty to luxurious fragrances, STC is your destination for Black-owned brands that are redefining the industry. Celebrate Black History Month by exploring these trailblazing brands at Sephora. Stay in the know about the latest events and offers—sign up for our eNewsletter today!

    Sign Up