Part of the Philips Hue smart lighting ecosystem and is compatible with the Hue Bridge to unlock all the light strip's features (sold separately)1650lm brightness rating is vibrant and inviting and can change colours for extra ambienceBluetooth connectivity makes wireless control of the light strip a breezeZigBee app gives you fine-tuned command over the light strip's functions25000 hour life bulb expectancy gives you plenty of time to enjoy the illuminationShaping, cutting, and extending options make installation a breezeWorks with Apple HomeKit, Google Assistant, Amazon Alexa, and Microsoft Cortana voice assistants for flexible and easy commanding options