Black-Owned Brands Making Waves in 2025
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Victoria Day – STC will be open on May 18 from 11am – 6pm.
Where creativity, culture and innovation unite.
This Black History Month, we celebrate the incredible creativity, talent, and resilience of Black-owned brands across beauty and beyond. From skincare and makeup to fragrance lines that prioritize inclusivity, these businesses are shaping industries and empowering communities.
Discover the Black-owned brands at STC that are making an impact in their respective fields, listed below.
Briogeo, the Black-owned hair-care brand that made its debut on Sephora shelves in 2014, quickly became a standout in the beauty industry with its clean, effective products like the Don’t Despair, Repair! Conditioner and Deep Conditioning Mask, earning Allure Best of Beauty and Readers’ Choice Awards. Its rapid growth caught the attention of Wella Company, leading to a strategic partnership in 2022. Although acquired, Briogeo founder Nancy Twine remains as CEO while also joining Wella’s executive leadership team, helping drive future growth and innovation. The partnership promises to elevate Briogeo’s global expansion and success, aligning with both companies’ shared values and vision.
From game-changing beauty to luxurious fragrances, STC is your destination for Black-owned brands that are redefining the industry. Celebrate Black History Month by exploring these trailblazing brands at Sephora. Stay in the know about the latest events and offers—sign up for our eNewsletter today!
