NEWFRDM - Scarborough Town Centre


NEW FRDM is a queer fashion brand existing to affirm, uplift, and inspire those who see gender beyond a binary. They believe in freedom of self-expression, and encourage culture to shift away from rigid gender expectations.   

They know how putting on the right outfit can change how you feel. For too long, the fashion industry’s divisive binary has made it near impossible to dress true to ourselves. With stylish, gender-affirming clothing and accessories, NEW FRDM finally let’s you feel confidence in your own skin.

You can find NEWFRDM on Instagram at @new_frdm.

Be sure to tag #STCGRLPWR for a chance to be featured on @shopSTC.


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